- Accept payments from a customer’s buyers by payment request or over Voice
- Pay publishers, suppliers, creators, and merchants from the customer’s wallet
- Reach counterparties who aren’t on Natural yet; Natural sends them a claim link
- Issue cards to buy directly where a card is required
- Keep spend inside the limits each customer delegated, holding large payments for approval
- Internet media buying — Brokers ad placements for advertisers, paying publishers, networks, and creators from each advertiser’s wallet as campaigns perform.
- Catering and events — Takes a booking deposit over Voice, then pays venues, rentals, and staffing from the caterer’s wallet.
- Procurement and purchasing — Buys inventory or supplies on a merchant’s behalf, issuing cards or paying suppliers directly.