> ## Documentation Index
> Fetch the complete documentation index at: https://docs.natural.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Agentic commerce

> An agent that transacts in the open market on your customer's behalf, accepting payments and paying counterparties at machine speed

Agentic commerce is when your agent transacts in the open market on a customer's behalf, accepting
payments and paying out to counterparties at machine speed, across more of them than a human desk
can manage.

Your agent can:

* Accept payments from a customer's buyers by payment request or over Voice
* Pay publishers, suppliers, creators, and merchants from the customer's wallet
* Reach counterparties who aren't on Natural yet; Natural sends them a claim link
* Issue cards to buy directly where a card is required
* Keep spend inside the limits each customer delegated, holding large payments for approval

Where this shows up:

* **Internet media buying** — Brokers ad placements for advertisers, paying publishers, networks,
  and creators from each advertiser's wallet as campaigns perform.
* **Catering and events** — Takes a booking deposit over Voice, then pays venues, rentals, and
  staffing from the caterer's wallet.
* **Procurement and purchasing** — Buys inventory or supplies on a merchant's behalf, issuing cards
  or paying suppliers directly.

You own the market logic (targeting, sourcing, pricing, and fulfillment), and Natural moves each
customer's money under the controls they set.